Purpose:

This Federation-Wide Resource Mobilization Strategy (the Strategy) aims to help the Red Cross and Red Crescent (RCRC) National Societies (NS) around the world to build on our strengths and competitive advantages in resource mobilization, while eliminating practices that undermine national and global resource mobilization capacities and objectives.

Working individually and together, we, can maximize resource mobilization opportunities to realize the strategic aims of Strategy 2020 for the International Federation of Red Cross and Red Crescent Societies (IFRC).

Drawn from the enabling actions of Strategy 2020, the goals of the Strategy are to:

1. Maintain leadership in resource mobilization for emergencies
2. Grow non-emergency income for international and domestic work
3. Increase resource mobilization capacity of National Societies (NSs).

Achieving these goals will enable the International Federation of Red Cross and Red Crescent Societies (National Societies and their secretariat) to maintain its position as the world’s largest humanitarian network, ensuring the availability of resources to do more, do better and reach further.

Overview:

The Strategy is driven by five critical challenges that the IFRC must address to remain the world’s leading humanitarian network:

• Increased competition for emergency income
• Low growth in non-emergency income
• Domestic income challenges
• Working in partnerships
• Weak capacity building

The Strategy is informed by the following guiding principles:

1. maximize unrestricted income but not at the expense of growing overall income
2. take donor interests into account and provide effective stewardship
3. make concrete one Red Cross and Red Crescent to maximize funding potential
4. ‘best-placed person/organisation’ makes approach on donor
5. use evidence-based decision making: globally and locally in resource mobilisation and fundraising
6. establish measurable resource mobilisation performance targets
7. measure expenditure related to cost of resource mobilisation activity and maintain the return on investment (ROI) within acceptable industry standards.

Usage: Policy reference

Audience: National Society leaders