Purpose: This case study seeks to document and examine a good practice example of how accountability to beneficiaries (AtB) is being achieved as part of the disaster risk reduction (DRR) element of the Red Cross Consortium1 funded ‘Maternal, Newborn and Child Healthcare” (MNCH) programme being implemented by the Myanmar Red Cross Society (MRCS) in Myanmar.
Overview: The document focuses on the DRR part of the programme as an example of how AtB and community engagement are mainstreamed in the wider MNCH programme. This case study examines the strategy devised around three pillars of AtB: communicating with communities, enable participation of community members – including more vulnerable groups – and gathering feedback. It also touches on the strategies used for behaviour change communication.
Usage: Learning from experience
Audience: Technical staff