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Innovative strategies using communications technologies to engage gay men and other men who have sex with men into early HIV testing and treatment in Thailand

Innovative strategies using communications technologies to engage gay men and other men who have sex with men into early HIV testing and treatment in Thailand

This document reviews the impact achieved by ‘Adam’s Love’, an integrated public–private sector web-based communications strategy launched by the Thai Red Cross AIDS Research Centre in September 2011. Specific objectives of the strategy included scaling-up early HIV testing and treatment, increasing HIV-related awareness and knowledge, and positively influencing attitudes, beliefs, and behaviours about HIV among men who have sex with men (MSM) in Thailand.

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