The International Federation of Red Cross and Red Crescent Societies, in partnership with Finish, German and Spanish Red Cross societies, brings to the project extensive experience in school safety, public awareness and public education and risk mapping, with strength in regional sharing and learning, and peer support.

Public awareness and public education for disaster reduction seek to turn available human knowledge into specific local action to reduce disaster risks. It mobilizes people through clear messages, supported with detailed information. Hazard awareness alone does not lead directly to people adopting risk-reduction measures. The expected outcomes of the workshop:

• Participants increase their knowledge in effective behaviour change communication processes, based on the PAPE guide and key messages
• Participants reflect on existing BCC practice in their countries and identity innovative ways to enhance their outreach in urban contexts
• Participants are able to facilitate the design, implementation and monitoring & evaluation of the PAPE in their respective countries (particular focus will be given to the KAP survey and national workshop)
• Participants can confidently replicate the training with Red Cross National Society staff

The workshop went well with 30 participants from the National Societies of Viet Nam, Cambodia, Laos, Myanmar and Philippines including the Red Cross Youth and Red Cross Volunteers in Quezon Chapter who implemented the project in the Philippines. The workshop was facilitated by team members from IFRC Bangkok CCST, IFRC Viet Nam Country Office, Spanish and Philippine Red Cross, and Red Cross Red Crescent Climate Center.

In addition, the Philippine RC General Secretary delivered the opening remarks with the Chairman of Quezon Chapter to all participants and hoped that the participants can enhance their knowledge and skills on the public awareness and public education especially in urban context and share their experiences to each other as peer-to-peer approach.

See the Agenda | Rationale and Participant list | Evaluation results | Workshop Report

» Session 1: ‘Building Urban Resilience’ Project Overview (see the powerpoint presentation)
» Session 2: Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
» Session 3: Linkage to PAPE (see the powerpoint presentation)
» Session 4: Key Approaches in PAPE (see the powerpoint presentation)
» Session 5: Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
» Session 6: Theories of behavior change (see the powerpoint presentation)
» Session 7: Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
» Session 8 : Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
» Session 9: Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)