Purpose:
The Powerpoint presentation aims to describe about the use, the significance, advantages and disadvantages of using social media in behavior change communication (BCC) as well as in disaster.
Overview:
Advantages of using social media includes:
- Low overhead cost leverages largescale distribution channels such as Facebook and Twitter
- Shareable — engages volunteers, and uses word-of-mouth and reputation to snowball
- Has the power to drive traffic to other resources, such as campaign sites, webpages, blogs and articles
- Enables regular communication, which builds relationships
- Enables short messages to be pushed regularly, in bite-sized chunks
Disadvantages of using social media includes:
- Content must be updated regularly
- Needs feedback system to interact with audience
- Needs to keep pace with technology
- Requires commitment of time and creativity
Usage: Guidance to implementation
Audience: National Society staff
See also:
- Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
- Linkage to PAPE (see the powerpoint presentation)
- Key Approaches in PAPE (see the powerpoint presentation)
- Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
- Theories of behavior change (see the powerpoint presentation)
- Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
- Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | PAPE and climate-smart messages
- Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)
