Purpose:

The Powerpoint presentation aims to describe about the use, the significance, advantages and disadvantages of using social media in behavior change communication (BCC) as well as in disaster.

Overview:

Advantages of using social media includes:

• Low overhead cost leverages largescale distribution channels such as Facebook and Twitter
• Shareable — engages volunteers, and uses word-of-mouth and reputation to snowball
• Has the power to drive traffic to other resources, such as campaign sites, webpages, blogs and articles
• Enables regular communication, which builds relationships
• Enables short messages to be pushed regularly, in bite-sized chunks

Disadvantages of using social media includes:

• Content must be updated regularly
• Needs feedback system to interact with audience
• Needs to keep pace with technology
• Requires commitment of time and creativity

Usage: Guidance to implementation

Audience: National Society staff

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)