Purpose:
The powerpoint presentation aims to introduce the concept of positive deviance (PD), objectives, process, implementation, evaluation, key findings, challenges, lessons learnt.
Overview:
Below are the key findings attributable to positive deviance intervention in malaria prevention project:
- Increase in behaviour change communication (BCC) coverage
- Increased knowledge
- Improved attitudes
- Improved practices
- Impact on key behavior
Lessons learned:
- Strong community mobilization tool: Positive deviance engages community through out the process which develops strong sense of ownership
- Effective interpersonal communication tool: An effective alternative to traditional BCC methods for hard-to-reach populations
- Fills in the formative research gap: PD process helps understand context, normative behaviours which enables us to develop tailored communication strategies
- Build capacity and leadership in volunteers: PD approach provides on-job training opportunities to volunteers which boost their confidence, increase motivation and ensure their retention
Usage: Guidance for implementation, training materials
Audience: National Society staff and volunteers
The document is produced by IFRC consultant who makes reference to materials and the successes of Malaria Consortium.
See also:
- Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
- Linkage to PAPE (see the powerpoint presentation)
- Key Approaches in PAPE (see the powerpoint presentation)
- Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
- Theories of behavior change (see the powerpoint presentation)
- Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
- Innovative PAPE/BCC strategies: Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
- Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)
