Purpose:

The methodological fact sheets aim to give practitioners a step-by-step tool to help them when designing an effective behavior change campaign.

Overview:

The 6 methodological fact sheets consist of :

1. The RANAS approach to systematic behavior change
2. The RANAS model of behavior change
3. The RANAS behavioral factors
4. The RANAS behavior change techniques
5. Doer/non-doer analysis to specify the critical behavioral factors
6. Comparing the RANAS approach to systematic behavior change with KAP surveys

Usage: Guidance for implementation

Audience: National Society WASH staff

See also:

• Systematic Behavior Change in Water Sanitation and Hygiene – A practical guide using the RANAS (Risk, Attitude, Norms and Self Regulation) approach.
• For more information, refer to this external link.

Citation: Contzen, N., & Mosler, H.-J. (2015). The RANAS approach to systematic behavior change. Methodological Fact Sheet 1-6. Dübendorf, Switzerland: Eawag, Swiss Federal Institute of Aquatic Science and Technology.