Purpose:
The powerpoint presentation aims to explain the behavior change communication (BCC) and related concepts
Overview:
The presentation covers:
- Why BCC is conducted
- What are behaviors and determinants of behaviors
- Process of behavior changes
Usage: Guidance to implementation
Audience: National Societies staff and volunteers
See also:
- Linkage to PAPE (see the powerpoint presentation)
- Key Approaches in PAPE (see the powerpoint presentation)
- Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
- Theories of behavior change (see the powerpoint presentation)
- Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
- Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
- Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)
