Purpose:
The presentation aims to explain how to develop effective and consistent messages. It also explains about the characteristic of effective messages, images, and poster layout/design.
Overview:
The key ingredients of the effective messaging include:
- Well- crafted messages
- Powerful imagery
- An engaging and compelling tone
- Adapt to local context
Usage: Guidance for implementation, training materials
Audience: National Society staff and volunteers
See also:
- Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
- Linkage to PAPE (see the powerpoint presentation)
- Key Approaches in PAPE (see the powerpoint presentation)
- Theories of behavior change (see the powerpoint presentation)
- Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
- Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
- Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)
