Purpose:

The presentation aims to explain how to develop effective and consistent messages. It also explains about the characteristic of effective messages, images, and poster layout/design.

Overview:

The key ingredients of the effective messaging include:

• Well- crafted messages
• Powerful imagery
• An engaging and compelling tone
• Adapt to local context

Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)