Purpose:
The presentation aims to discuss about the behavior change theories.
Overview:
Several theories according to different disciplines in explaining behavior:
- Stages of change model
- Social learning/social cognition
- Diffusion of innovation
Usage: Guidance for implementation, training materials
Audience: National Society staff and volunteers
See also:
- Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
- Linkage to PAPE (see the powerpoint presentation)
- Key Approaches in PAPE (see the powerpoint presentation)
- Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
- Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
- Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
- Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)
